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Best ways to prevent Email from going to spam

Here are some of the effective ways from which you can prevent your email going to the spam box:

1. Build a quality Email List​

One of the most important ways to prevent Emails from going to spam is to build a quality email list. This means getting permission from your subscribers to send them emails, regularly removing inactive or invalid email addresses, and avoiding buying or renting email lists.

2. Send Relevant and Engaging Emails​

Make sure that your Emails are relevant to the interests and preferences of your subscribers. This means segmenting your email list, personalizing your emails, and providing valuable content that your subscribers will find useful.

3. Optimize your Emails design​

Optimize your email design for deliverability by using a clear and concise subject line, a simple and easy-to-read design, and avoiding excessive use of images and attachments.

4. Test and optimize your Emails :​

Regularly test and optimize your emails by tracking your email deliverability and engagement rates, and experimenting with different email designs and content to make adjustments based on your results.

5. Monitor your Email deliverability :​

Monitor your Email deliverability by regularly checking your email deliverability reports, keeping an eye on your spam complaint rates, and proactively addressing any issue that may raise.

So these were some of the effective ways you can prevent your email from going to your spam box.
The following are the most effective strategies for preventing email from being classified as spam:

1. Request that your subscribers add your email address to their whitelists.
2. Ask for permission before sending any emails.
3. Comply with the regulations that apply to marketing via email
4. Make advantage of an email marketing programme that has a good reputation.
5. check for errors in e-mails.
6. Avoid writing subject lines that sound like spam.


There are several best practices you can follow to prevent your emails from going to spam in email marketing. Here are some of the most effective strategies:

Use a reputable email service provider:
Using a reputable email service provider that follows email marketing best practices can help ensure your emails are delivered to your subscribers' inboxes. Avoid using free or low-quality email services, as these may not have the necessary infrastructure to prevent spam complaints.

Build a high-quality email list:
The quality of your email list is a key factor in preventing your emails from being marked as spam. Make sure your subscribers have opted-in to receive your emails and regularly remove inactive or unengaged subscribers. Use double opt-in confirmation to ensure subscribers are interested in receiving your emails.

Use a clear and consistent sender name and email address:
Using a consistent sender name and email address can help establish trust with your subscribers and reduce the likelihood of your emails being marked as spam. Avoid using spammy sender names or email addresses that are unrelated to your brand.

Use a clear subject line:
Your subject line should accurately reflect the content of your email and avoid spam trigger words or excessive punctuation. A clear subject line can also help your subscribers understand why they are receiving your email and encourage them to open it.

Segment your email list:
Segmenting your email list based on subscriber interests or behavior can help you send more targeted and relevant emails. This can increase engagement and reduce the likelihood of your emails being marked as spam.

Use a text-to-image ratio of 80:20:
Avoid using too many images in your emails, as this can trigger spam filters. Use a text-to-image ratio of 80:20 or higher to ensure your emails are not marked as spam.

Provide an easy way to unsubscribe:
Including an unsubscribe link in every email can help reduce the likelihood of your emails being marked as spam. Make sure your unsubscribe process is easy and straightforward, as this can help prevent subscribers from marking your emails as spam out of frustration.

By following these best practices, you can increase the likelihood that your emails will be delivered to your subscribers' inboxes and avoid being marked as spam.


New member
There are a few best practices that can help keep your email from going to spam.

1) Use a good sender reputation service: When you send an email, it's important to make sure the person you're sending to is actually who you think they are. One way to do this is to use a sender reputation service, like SPF or DKIM. These services check the email address against a list of known safe senders and will flag any email that doesn't match up. This will help to keep your email from being spoofed and sent out in an attempt to get into your recipient's inbox as spam.

2) Restrict message querying: Just because an email account can receive emails doesn't necessarily mean that messages sent through that account are allowed to be queried by blacklisted tools like SpamAssassin or GFI Mail informant. Restricting message querying will help to reduce the chances of malicious bots abusing your email address and trying to send inappropriate messages to your server.

3) Enable SPF/DKIM authentication: Another way to prevent Email from going to spam is by using SPF/DKIM authentication on your servers. This will verify the identity of the sender of an email message, helping to ensure that all messages coming from that source are valid and not likely spam messages masquerading as legitimate ones.

4) Use whitelisting software: Whitelisting software helps to prevent emails from going to spam by pre-screening the messages for certain criteria, such as being from a valid sender, containing the correct information, and not containing any malicious content. There are many different whitelisting software programs available, so it is important to find one that meets your specific needs and requirements. Some of the most popular whitelisting software programs include SpamAssassin and Excluded powered by Cloudmark.


New member
From the top toolbar, select Not junk > Not junk (or Not spam > Not spam). You can also open the message and select the It's not junk link at the top.
A clean, up-to-date mailing list keeps engagement high and un-subscribe rates low. Your email campaigns will receive fewer soft bounces and spam complaints from uninterested recipients, so the domain's reputation won't suffer.