What are the essential KPIs of Email Marketing?

[marcus101]

List of essential KPIs for Email Marketing:

• Number of emails delivered
• Number of emails opened
• Click-through rate (CTR)
• Click-to-open rate (how many actually clicked on a link?)
• Unsubscribe rate
• Bounce rate (Remore Bounce by using Email Verification Tools)
• Spam complaints
• Social shares
• Forwards
• Conversions

You can start testing to optimize your campaigns going forward. This way you can set new goals unrelated to conversions, such as increasing your subscriber rate or lowering the number of spam complaints.
Happy Email Marketing!!!

 

[webhostingworld]

The following are the most essential email marketing metrics: 5 Key Performance Indicators (KPIs) to Optimize
Open Rate- The open rate is the number of emails opened by the receiver divided by the number of emails sent.
Bounce rate.
Spam rate.
Conversion rate.
Click-through rate.

 

[myresellerhome]

There are a number of essential KPIs for email marketing, including open and click-through rates, unsubscribes, and unique subscribers.
. It is important to track these metrics regularly to ensure that your email campaigns are effective and meeting the needs of your customers.
. By focusing on these key performance indicators, you can ensure that your email campaigns are delivering the results you desire.
. Keep in mind that not all customers will respond to your emails in the same way, so it is important to tailor your messages accordingly.
. By tracking and analyzing your data, you can create a better understanding of how email marketing works and what changes need to be made next time around.

 

[Davidwatson]

Clickthrough Rate
Conversion Rate
Bounce Rate
List Growth Rate
Email Sharing/Forwarding Rate
Overall ROI
Open Rate
Unsubscribe Rate

 

[Ownwebservers]

Thanks for sharing the essential answer regarding the email marketing.