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While the look and user experience you want for your website is important, you still have to consider how your ideal customer will discover it. If you want to turn your website into a lead generation tool, then you have to understand the details of different website traffic sources.
Your focus should be on building all these sources, not just one.
51 percent of all website traffic comes from organic search
10 percent from paid search
5 percent for social
34 percent from all other sources
Over 40 percent of revenue is captured by organic traffic so this is the main focus.