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The Importance of Quality Web Design in Digital Marketing Strategy

That is a question which cannot be answered in one line. I will try to answer it briefly. It is very important to have a website that is user friendly because it is the first thing that the users refer, to know more about your brand / company. This in turn affects the marketing strategy of the company.

Website designing is a complex task. One has to keep a couple to things in mind before making one. Having sufficient traffic being one the main focus. Website designing involves components like layout, SEO, content, graphics etc. In digital marketing having a website that looks and works great , affects the company directly.

For instance the website should be great in terms of user experience. This primarily means, that the website should not take a long time to load, and it should be easy to navigate.

The look of the website can affect the traffic. Hence having a website that looks good and keeping it consistent with the marketing requirements is important.

SEO (Search Engine Optimization) . Every company wants to have a website that is search engine friendly. What can kill the ranking of your website is the presence of duplicate content for instance.

All the above things have to taken care while making a website right from the beginning.
 

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