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The term SEO, Search Engine Optimization, refers to improving your site's visibility in Google search results for relevant keywords or search phrases. SEO helps in generating site’s traffic naturally. Online consumers are more likely to select one of the first 10 results from a search engine while looking for a service or product. These 10 results are preferred because they are well written and thoroughly optimized using SEO.
Search Engine Optimization (On-Page)
On-page search engine optimization is probably the type of SEO that is most familiar to you as a marketer.
Off-page SEO is the term used to describe activities that are carried out away from your website in order to influence your SERP rankings.
SEO on a technical level.
optimization of a website is the process of ensuring that a website satisfies the technical standards of contemporary search engines in order to achieve greater organic ranking.