Blogging 4.0 basically means an online business centered around a blog since 2014. Blogging is competitive and it takes lots of hours. You need to research, you need to write, you need to post consistently.
Building a readership from scratch is tough (read: not worth the time investment). Building a large readership who engages with your content is even harder.
Today, you need to think beyond blogging. This is where blogging 4.0 comes into the picture.
There are over 250 millions active websites, over 8 million blogs and almost as many vlogs (video-blogs), and about 600,000 podcasts (audio-blogs).
Blogging 4.0 includes (well, more than a blog):
1. Blog (for long form content + introducing your product/services)
2. Podcast (this is the least competitive domain as of 2018)
3. Social Media Platforms (for short form content)
4. Videos (Youtube, Facebook, Instagram, etc.)
5. Repurpose Your Content (Quora, Medium, LinkedIn, etc.)