In my opinion, and according to the experience of my colleagues, the biggest SEO trends for SEO in 2020 are:
Voice search optimization In the United States, more than 50% of Internet users already use Google search by voice. What does this mean for us? It is necessary to pay even more attention to the snippet, which can be read by the voice assistant and helps the user to know if they found relevant info.
AGP (Accelerated Mobile Pages) - This Google technology is connected with the mobile pages loading speed. The higher it is, the easier it is to the work with text materials, videos and other content on mobile devices. AGP is created using special versions of HTML, JavaScript, which provides a high level of performance and stability. This technology became an important factor in ranking systems.
Big Data technology RankBrain, Google technology in the field of big data, is an artificial intelligence that can transform words into mathematical entities, understandable to the search engine. Even if the user's query is not quite accurate, or if he enters words that Google does not know, RankBrain will offer pages containing keys that are similar in meaning. This AI is based on remembering the associative relationship between phrases and words.
Personal data protection The security of personal data is one of the most important issues for any Internet user. The GDPR (General data protection regulation) is an EU regulation that protects users' personal information. That is why increasing control over personal data is key to the successful t search engine promotion in 2020.