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What is use of ALT-tags in SEO ?

An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an ecommerce store's search engine rankings.


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They help provide information to robots for indexing. Additionally Google likes to send users to handicapped-friendly pages; alt tags help the blind.
 
An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an eCommerce store's search engine rankings.

What purpose do alt tags serve?

Search engines and other robots cannot interpret images, but images can play a crucial part in how people interpret a particular web page. Alt tags solve for this by providing text which is read by the search engines. When Google bot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks.

Alt tags are also useful for users viewing a web page on screen readers or browsers that can't process images.

Where is an alt tag located?

Alt text is contained within the image tag: <img src="myimage.png" alt="abc_xyz" />.
 
An ALT tag is know as alternative tag and it is an HTML tag which is apply on image to give image description to search engine.
 
Fundamentally, the purpose of alt text is to improve accessibility by describing what an image is showing to visitors who do not have the ability to see them. However, it also helps search engine crawlers and so improves SEO.
 
They assist in the indexing of information by robots. Additionally, Google prefers to direct readers to pages that are accessible to people with disabilities; alt tags assist the blind.
 
I would like describe the definition, An alt tag is an HTML attribute that is used to image tags to give search engines a text alternative.
 
The goal of alt text is to increase accessibility by explaining what an image is presenting to users who are unable to view it. It does, however, assist search engine crawlers, which enhances SEO. If you don't use alt attributes for photos, your website will be difficult to read for screen readers and browsers, reducing the user experience for anyone who is visually impaired. Make sure that all of your website's photos include meaningful alt text so that both visitors and search engines can access your material.
 
At its most basic level, the aim of alt text is to increase accessibility by providing a description of what an image is presenting to people who do not have the capacity to view it. However, it also benefits search engine crawlers, resulting in an improvement in SEO.
 
ALT tags are an important part of search engine optimization (SEO). When a user clicks on a link, the browser displays the text that is immediately below the URL. ALT tags are often used to include alternative text for images and videos.
ALT tags can be used to provide alternative content for pages that have missing or incorrect alt text. Google also uses ALT tags to determine what content to show in search results when users type specific keywords into the search bar.

By including ALT tags, you can ensure that your website’s images and videos are properly identified and ranked in search results. Additionally, using ALT tags can help improve click-through rates (CTRs) for your website’s links.
 
An alt tag, also known as "alt attribute" or "alt description," is an HTML attribute that is applied to image elements to give search engines a text alternative. Images in alt tags, such as product photos, can help an ecommerce site rank higher in search engines.
 
Hey,

Images cannot be interpreted by search engines or other robots, but they can play an important role in how people interpret a particular web page. Alt tags address this by supplying text that search engines can read. Images with properly written alt text contribute to how a page is indexed and where it ranks when Googlebot or other search engine crawlers check it.

Alt tags are especially helpful for those who use screen readers or browsers that cannot handle images.

  • Product images should be optimised for site speed and should use the same keyword as the product page.
  • To optimum impact, keep the wording brief. Shorter alt texts are also more likely to be indexed efficiently by Google and the other major online search engines. Also, make sure to include the topic in the alt text.
  • Avoid keyword stuffing, as it is frowned upon by Google and other important search engines.
  • Alt tags should not be prioritised over SEO deliverables like titles, interlinking, and meta descriptions. Alt tags should only be used on image-heavy sites with little content.
 

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